Founding SDR
New York (5 days in office)
$100K base | $180K OTE | Uncapped | $125 per meeting + 1% on sourced deals
Backed with $25M+ Series A | Team from Uber, Block, Goldman, Robinhood, Google
This is the “I want to be an AE in 4 months” role.
My client has just raised a $25M+ Series A, launched both our individual product and our employer 401(k) product, and we’re sitting on a huge amount of untouched inbound demand — 800+ form fills a month, 1,200+ captured emails, 2–3K de-anonymised website visitors — and no one working it 1:1.
We’re hiring a Founding SDR to refine the top of the funnel, convert warm intent into meetings, and help us establish the SDR/BDR motion from scratch.
This is designed as a 90–120-day proving-ground role with a clear path to Junior AE / AE. If you crush it, you don’t stay in it long.
What you’ll do
- Work real, intent-driven leads (not 200 random cold calls/day)
- Call, email, and follow up to book 40+ meetings/month
- Qualify inbound form fills so sales can run faster
- Sit between growth and sales — you’re the human who makes the funnel work
- Join sales calls to learn the product and graduate to owning deals
- Use a modern GTM stack (Clay, Unify, Smartlead, HeyReach) and a huge data set
- Help us shape what this motion looks like — cadences, dashboards, SLAs
Your north star: book meetings and create a pipeline.
Why is this cool
- Fast track to AE — this was built to promote quickly
- Uncapped: $125 per meeting + 1% of closed-won you sourced
- You get to work actual demand we already have
- You’ll learn GTM from people who’ve built at Uber, Block/Square, Goldman, Robinhood, Alloy, WeWork, Google
- You’ll get early-stage exposure at a company actually inventing something new in retirement (think “mortgage for retirement savings”)
What good looks like
- You’re hitting 40+ meetings/month
- You sound sharp on the phone and can explain a financial product
- You like building and aren’t precious about “that’s not my job”
- You’re clearly on a path to take the 30–250 employee accounts yourself
You’ll thrive here if you…
- Have 6–18 months in sales (SDR/BDR/Junior AE) and were top of the board
- Got promoted quickly, or should have been
- Are comfortable “eating glass” for a few months to get to AE
- Are charismatic on the phone (we ask for a call/voice recording in process)
- Can learn enough financial literacy to explain 401(k) + optional financing without melting
- Want to be in-office with a fast team in NYC
Comp & Structure
- Base: $80–100K (anchor 80K for ~6–12 mo SDRs; up to 100K for stronger AEs)
- OTE: $160–180K target (uncapped)
- Commission: $125 per meeting booked + 1% of closed-won from your sourced pipeline
- Full-time, on-site in SoHo
